Online Marketing
Strategy
Online marketing strategy can make your customers pays more attention to your brand if you continually bombard them with messaging, offers, and calls to action through your online strategy.
Online
Marketing
Strategy
Determining Objectives
Setting SMART objectives is first & key step in your online marketing strategy. We sit with the decision makers to identify their goals & where they desire to go. Setting objectives should meet the evolving & continuous changing environment of digital marketing yet flexible to adapt.
Market Analysis
Before moving we should define where your company lies in terms of the overall industry, as well as how it’s positioned with current customers. this is carried out through SWOT analysis, positioning research, competitive analysis & determining market share. Defining the internal & external factors of your brand is as crucial as seeking how brand is perceived in comparison to its competitors in your customers eyes.
Goals Determining
Setting SMART objectives is first & key step in your online marketing strategy. We sit with the decision makers to identify their goals & where they desire to go. Setting objectives should meet the evolving & continuous changing environment of digital marketing yet flexible to adapt.
Market Analysis
Before moving we should define where your company lies in terms of the overall industry, as well as how it’s positioned with current customers. this is carried out through SWOT analysis, positioning research, competitive analysis & determining market share. Defining the internal & external factors of your brand is as crucial as seeking how brand is perceived in comparison to its competitors in your customers eyes.
Define Audience
Talking business: your target customer is the person that will pay you. Segmenting your audience and then building buyer personas for each of those segments can provide you with insights about what type of marketing & which platform will be most effective. defining your audience means to dive in their minds & see everything from their perspective & find what matters them the most.
Define Audience
Talking business: your target customer is the person that will pay you. Segmenting your audience and then building buyer personas for each of those segments can provide you with insights about what type of marketing & which platform will be most effective. defining your audience means to dive in their minds & see everything from their perspective & find what matters them the most.
Selecting The Marketing Channel
Defining where to reach your customers is done before developing the content strategy. The marketing channel selection should take into consideration objective, audience & budget. Find where (which platform) your audience spend most of their times.
Selecting Platforms
Defining where to reach your customers is done before developing the content strategy. The marketing channel selection should take into consideration objective, audience & budget. Find where (which platform) your audience spend most of their times.
Execute & Analyze
The definition of metrics and key performance indicators is the last step in developing a digital marketing plan and strategy (KPIs). You must evaluate the results of your marketing campaigns in relation to both the starting point and the initial objectives. Adjust and optimise, then remeasure if the results are disappointing.
As a marketer, make sure to measure each channel so you can determine which is most effective for your brand and which may need to be reduced.
Execute & Analyze
The definition of metrics and key performance indicators is the last step in developing a digital marketing plan and strategy (KPIs). You must evaluate the results of your marketing campaigns in relation to both the starting point and the initial objectives. Adjust and optimize, then remeasure if the results are disappointing.
As a marketer, make sure to measure each channel so you can determine which is most effective for your brand and which may need to be reduced.